- How does the enhanced cost-per-click (ECPC) bidding strategy work?
- How can the power of Google’s AI help advertisers?
- A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
- Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
- Which of the following describes the criteria for store visits conversion tracking?
- What should you do to set up the value of an online conversion action?
- How does the Maximize Conversions bidding strategy work?
- Why might there be a difference in the conversion date between Google Ads and Google Analytics?
- What’s an example of a campaign that fell short of its target goal?
- You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
- What does it mean when ad campaigns are optimized by Google’s AI?
- How should marketers evaluate their campaigns?
- A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- What are the two types of optimization? Choose two.
- A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
- What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- Which of the following is an estimate of how well your Google Ads account is set to perform?
- How does experimentation contribute to a best-in-class measurement approach?
- What’s a benefit of importing Google Analytics conversions to Google Ads?
- What are two capabilities of Google Tag Manager? Choose two.
- Which of the following describes the number of times a unique user will see an ad over a given time period?
- What platform uses event-based data instead of session-based data?
- Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
- A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
- What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
- A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
- How are view-through conversions counted?
- A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
- A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
- In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
- How can an advertiser set up enhanced conversions for web?
- What report can help show the duration between a user’s first exposure and their subsequent conversion?
- You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
- In terms of advertising, what’s attribution?
- You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
- What does Google Analytics 4 refer to as interactions on a website or app?
- What’s the practice you’d want to use for turning marketing insights into action?
- For what reason might an advertiser opt to use enhanced conversions for leads?
- To describe enhanced conversions for leads, what would you say?
- In what way are incrementality experiments different from A/B experiments?
- To determine how well your Google Ads account is set to perform, what estimate would you use?
- How would you describe attribution as it relates to the advertising industry?
- A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
- Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
- If a campaign falls short of its target goal, how might it be described?
- Store visits conversion tracking can be described in which way?
- A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
- Data-driven attribution works in which of the following ways?
- How would you explain what a marketing mix model does?
- While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
- On a website or app, what would Google Analytics 4 refer to as interactions?
- To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
- If you want event-based data as opposed to session-based data, what platform would you use?
- How might experimentation be credited with contributing to a best-in-class measurement approach?
- Target ROAS bidding can correctly be described in which of the following ways?
- To evaluate their campaigns, what should marketers do?
- To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
- What does the term attribution mean when used to describe an advertising-related occurrence?
- The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
- To set up enhanced conversions for web, what should an advertiser do?
- For event-based data instead of session-based data, what platform should you use?
- Google Tag Manager has which of the following two capabilities? Chose two.
- Enhanced conversions for leads can benefit an advertiser in what way?
- The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
- If you want to know how well your Google Ads account will perform, what estimate should you use?
- A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
- There are two types of optimization. What are they? Choose two.
- What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- The conversion date between Google Ads and Google Analytics is different. Why might that be?
- A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- In the world of digital advertising, how would a tag be defined?
- As a marketer, in what way should you evaluate your campaign?
- What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
- If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
- If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
- How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
- To set up conversion tracking, what should you do first?
- What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.
- Which of the following is an example of a Smart Bidding strategy?
- To turn marketing insights into action, what action should you take?
- If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
- In what way does experimentation help achieve a best-in-class measurement approach?
- In setting up the value of an online conversion action, what should you do?
- How would you turn marketing insights into action?
- How would you describe the target ROAS bidding strategy?
- Enhanced conversions for web can benefit a marketing strategist in what way?
- Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
- In what way do view-through conversions get counted?
- A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
- To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
- After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
- How would you describe a campaign that fell short of its target goal?
- How would you describe the process by which data-driven attribution works?
- Maximize Conversion can be described in which of the following ways?
- To implement sitewide tagging, what do you have to do?
- Incrementality experiments differ from A/B experiments in what way?
- A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- What are three factors that influence conversion volume, along with conversion delay? Choose three.
- To describe Google Tag Manager, what two capabilities would you choose? Choose two.
- If you need to pick the two types of optimization, which ones would you choose? Choose two.
- Why might you want to import Google Analytics conversions to Google Ads?
- Enhanced conversions for leads can be described in which way?
- If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
- A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
- A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
- You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
- While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
- If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
- After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
- A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
- In what way can the power of Google’s AI be beneficial to advertisers?
- If you’re a digital advertiser, how do you define a tag?
- You want to set up conversion tracking. What’s the first step you should take?
- If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
- A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
- If an ad campaign is optimized by Google’s AI, what’s happening?
- When ad campaigns are optimized by Google’s AI, what does that mean?
- In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
- What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
- What’s the correct way to describe enhanced conversions for web?
- If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
- How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
- What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
- Before a marketer can implement sitewide tagging, what’s the first thing they should do?
- You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
- If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
- You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
- If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- If you’re a marketer setting up the value of an online conversion action, what would you do?
- If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
- You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
- You’re using Google Analytics 4. What would it call interactions on a website or an app?
- Advertisers can benefit from the power of Google’s AI in what way?
- What’s the correct way to set up enhanced conversions for web?