- What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)
- What are the two main objectives of an app marketer? (Choose two)
- Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
- Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
- A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
- Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)
- Which three skills do marketers bring to the table when working with machine learning? (Choose three)
- Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)
- Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)
- Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
- You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
- You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
- You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?
- After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
- Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
- Which of the following roles does an app play in overall business strategy?
- At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
- Why should marketers align with their app developer teams?
- Which brand safety measures are in place by default when setting up a Google App campaign?
- Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
- Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
- Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
- Which statement is true regarding Conversions in a Google App campaign?
- Which benefit of Google App campaigns aligns with the following statement about machine learning?
- When creating a Google App campaign, what determines a campaign bidding strategy?
- Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
- Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
- What drives impact at scale for Google App campaigns?
- Google App campaign objectives should depend on which of the following?
- Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
- Why might a cosmetics company that traditionally sells products in stores promote their app?
- What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)
- Which statement is true regarding conversion rates between apps and mobile web?
- What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
- Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- Why doesn’t machine learning happen immediately after starting a Google App campaign?
- As a marketer for an eCommerce business, which reason highlights why apps matter to you?
- How do Google App campaigns help both marketers and users? Select the best answer.
- Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
- What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses
- While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses
- Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses
- An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses
- Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
- For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses
- You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
- You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
- You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
- Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
- Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
- You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
- Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
- An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. Select the best answers. Select All Correct Responses
- Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ’low’, ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
- What kind of positive impact will machine learning have on the advertising industry?
- How does asset variety help with reach?
- For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
- Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- What important role does app promotion play in the mobile gaming industry?
- Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
- Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
- Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. As a minimum, what image assets should Sophie create and upload?
- Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
- Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
- What is usually the last touch point at which you might influence a user’s decision to install your app?
- Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
- As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account that an advertiser can exclude?
- Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?
- Which of the following definitions describes ‘Events’ in relation to app measurement?
- Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
- Match the following building blocks of Google App campaigns with their descriptions.
- Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
- Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
- Henry has been running a Google App campaign for a number of days and he noticed that it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
- Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
- How do the majority of app downloaders discover apps?
- Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
- A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.
- Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
- Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
- In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
- Which app type is the most downloaded on Google Play?
- Which components of a Google App campaign allow marketers to reach valuable users?
- Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
- Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?
- How does machine learning in Google App campaigns benefit both marketers and users?
- Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.
- What are the four types of ad assets available in Google App campaigns?
- How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
- Machine learning automates much of a Google App campaign once it’s live. What’s one reason why marketers should still be involved in the campaign after it’s launched?
- Maria completed the ‘Headline’ section of her text assets and now needs to complete the ‘Description’ section. Which factors must Maria consider?
- Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?
- Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?
- Match each statement about machine learning with the related benefit of Google App campaigns.
- Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
- What’s a benefit of gathering data about events that happen in an app?
- Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
- You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
- You’re working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?
- You work for an agency and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image and video assets per ad group?
- A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?
- You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
- A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
- Which two advantages do humans have over machines when it comes to marketing? (Choose two)
- Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
- An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
- Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)
- While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.)
- Which three statements about machine learning are true? (Choose three)
- Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
- Which two in-app actions are examples of those relevant to the retail industry? (Choose two)
- What are two reasons advertisers should consider engagement when marketing apps?
- Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)
- Which two in-app actions are common across a variety of industries? (Choose two)
- William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value that he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two)
- Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)
- Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)
- What two things are marketers realising as machine learning becomes more widely used? (Choose two)
- Match the type of business with the most relevant reason “why apps matter.”
- Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
- Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)
- What are two reasons why businesses should consider building a mobile app? (Choose two)
- In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
- What are three reasons why a retail company would invest in app promotion? (Choose three)
- Which three technology-related considerations might impact how an app performs by market? (Choose three)
- What are two ways to achieve creative excellence in Google App campaigns? (Choose two)
- For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)
- Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
- Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)
- What are two ways that marketers can benefit from machine learning in Google Ads? (Choose two)
- Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)