Here is the answer of the question: Before investing in paid media, a fitness company wants to determine how its new app ﬁts into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the ﬁtness brand?
- How many ﬁtness videos were downloaded last year from paid app promotion?
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