Exam Name: Google Ads Creative Certification
Exam URL: https://skillshop.docebosaas.com/learn/courses/8992/google-ads-creative-certification
- You're creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
- Which of the following describes Google's experimentation tool?
- You work for a creative agency making video ads for a client that's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- Which of the following is a best practice when implementing an experiment?
- You work for a media agency and need to make sure all of your clients' Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
- You're making your first video ad with the goal of driving consideration for your brand's offering. How should you hero the product in this ad?
- You've never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
- Which set of words outlines the key principles of Google's ABCDs of effective creative?
- Which aspect ratios are accepted for image assets in app campaigns?
- Which of the following asset types would not be accepted for an app campaign?
- App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
- Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
- You work for a creative agency and are aiming to drive awareness for a global beauty brand's new product. How should you connect with potential customers through a video ad?
- You work for a media agency and are looking to optimize your client's responsive display ads to boost performance. Which of the following actions should you take to start?
- Which of the following describes Google's ABCDs of effective creative?
- You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
- You've noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
- Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
- Describe the difference between the traditional story arc and the emerging story arc.
- You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
- You're looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?
- You're creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
- What information is automatically pulled for you when creating an app campaign?
- You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
- You work for an agency managing app campaigns for a client. They've achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
- You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad's effectiveness?
- You've identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google's experimentation tool to acheive this?
- You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
- You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
- You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
- You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
- Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
- You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- For which of the following scenarios would Google's experimentation tool be helpful?
- You own a small furniture company and have been driving online sales with video campaigns, but you'd like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
- You're making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
- You're preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
- Why is Ad strength an important section to check when creating a responsive display ad?
- Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
- How often should you view your asset report and replace low-performing assets for a Discovery campaign?
- You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- You're making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- How should you approach creative effectiveness in order to boost performance of video campaigns?
- You work for a creative agency and are aiming to grow consideration for a software company's project management product. How should you approach making this video ad?
- You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
- You're managing app campaigns for a financial services company. Which of the following assets should you use?
- You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
- You're managing your first app campaign and understand that text is an important input, but you're not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
- When making a video ad with an awareness objective, which tactic should you use?