Exam Name: Grow Offline Sales Certification
Exam URL: https://skillshop.docebosaas.com/learn/courses/8542/grow-offline-sales-certification
- What non-Google Ads signals are used to model store visits?
- In which scenario would you use a store-centric approach?
- You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
- What information is displayed using location extensions linked through a Google Business Profile?
- When is it recommended to use a location extension over a affiliate location extension?
- What's a key benefit of Performance Max for in-store goals?
- There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?
- In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
- What campaign objective would you set when creating a Performance Max for store goals campaign?
- What attribute is required in a local product inventory feed?
- What's an action Omnichannel customers take when deciding to make a purchase?
- In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
- Which location data source requires you to set up an account and link it to Google Ads?
- What's the recommended minimum frequency update for the local product inventory feed?
- You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
- When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
- You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
- Which of these is a traditional offline advertising channel?
- Besides store visits, what's another input needed to measure store sales?
- When might you use an omnichannel shopping campaign approach?
- You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
- What is one automation tool that helps optimize to online and offline shoppers?
- The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
- When would you use an affiliate location extension?
- How do you calculate how much a store visit is worth to your business?
- What is the recommended budget and time to run your Performance Max for store goals campaign?
- After you upload the local product inventory feed and set a feed schedule, what should you do next?
- What's a priority for the store marketing or traditional marketing team?
- While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
- What's a benefit of Local Inventory Ads?
- What manual input will you need to provide when setting up a Performance Max for store goals campaign?
- What may happen if you optimize towards online conversions only?
- Which method can you use to determine if an ad drove incremental results?
- What's a benefit of pickup later?
- Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
- What engagement is reported as local actions?
- You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
- What is a geo-based experiment?
- What are the three Offline Sales approaches? Choose three.
- What's a recommendation when setting up a Performance Max for omnichannel goals campaign?
- What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
- What's one way you can engage with your team when developing an online-to-offline strategy?
- What is incrementality?
- What's a control group?
- Which two of the following are requirements to report store visits? Choose two.
- What's the purpose of Google Merchant Center?
- You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
- How are store visits measured?
- You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?
