A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

by
  • Target cost-per-acquisition (tCPA)
  • Maximize clicks
  • Target impression share
  • Target return on ad spend (tROAS)
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