A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

• a question that the client may not be able to answer, because it is confusing.
• how to misinterpret data to persuade the client to buy Google Ads?.
• demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.
• a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.

The correct answer of this question is: demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.