Question: Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 100
- 25
- 50
- 200
Explanation
For App campaigns, bid changes should be made only after enough conversion data is available for reliable evaluation. A common guidance threshold is at least 100 conversions before adjusting bids. This gives machine learning enough signals to understand performance patterns and reduce volatility. Frequent bid changes made too early can interrupt learning and make campaign results harder to judge.
Why the other options are incorrect
50 This is below the recommended conversion volume for making bid changes in App campaigns.
25 This provides too little data for stable automated bidding decisions.
200 This is more than the minimum threshold needed before applying bid changes.
Source for verification
https://support.google.com/google-ads/answer/6167156?hl=en
https://support.google.com/google-ads/answer/7100895?hl=en
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