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Here is the answer of the question: Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select 2.
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
- Use Reach and Frequency as her leading metrics
- Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
- Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group
The above question is related to “LinkedIn Marketing Strategy Certification Exam“. You can find all the updated questions and answers related to to “LinkedIn Marketing Strategy Certification Exam” on the “LinkedIn Marketing Strategy Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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