An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

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Here is the answer of the question: An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  • The target CPA bid was lower than the recommended amount
  • The cost-per-click (CPC) bid was lower than the recommended amount
  • The conversion tracking code snippet was not added to the site
  • The target CPA bid was higher than the recommended amount

The above question belongs to “Google Ads Search Certification Exam”. All the updated questions and answers are on the “Google Ads Search Certification Exam Answers” page. If you found the update in the questions or answers, comment on this page and let us know. We will update the questions/answers as soon as possible.

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4 thoughts on “An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?”

  1. The answers options doesn’t match the ones in the Google exam. The correct options is:

    – The target CPA bid was lower than the recommended amount
    – The cost-per-click (CPC) bid was lower than the recommended amount
    – The conversion tracking code snippet was not added to the site
    – The target CPA bid was higher than the recommended amount

    Reply

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