An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  • The target CPA bid was lower than the recommended amount
  • The cost-per-click (CPC) bid was lower than the recommended amount
  • The conversion tracking code snippet was not added to the site
  • The target CPA bid was higher than the recommended amount
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4 thoughts on “An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?”

  1. The answers options doesn’t match the ones in the Google exam. The correct options is:

    – The target CPA bid was lower than the recommended amount
    – The cost-per-click (CPC) bid was lower than the recommended amount
    – The conversion tracking code snippet was not added to the site
    – The target CPA bid was higher than the recommended amount

    Reply

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