Question: An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?
- A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
- A final URL that links to their general homepage www.ridethelightning.com/tickets/promotion
- A final URL and two headlines that focus on an upcoming "action photo" feature for rollercoaster riders www.ridethelightning.com/tickets/promotion
- A final URL that links to their lessons page, with a display URL of www.ridethelightning.com/tickets/promotion
Explanation
A valid responsive search ad needs core creative assets, including a final URL and multiple headlines that Google Ads can test in different combinations. Google Ads defines the final URL as the landing page users reach after clicking the ad, and responsive search ads are built around editable headlines, descriptions, and URL fields. The correct choice is the only one that includes both a destination page and headline assets, which reflects the actual structure of this ad format. The other choices focus mainly on URL details and leave out the headline component that makes the ad responsive. Google Help+2Google Help+2
Why the other options are incorrect
A) This includes a destination setup, but it leaves out the headlines that are a key part of a responsive search ad. Google Help+1
B) This points to a general page and still does not include the headline assets needed for a responsive search ad structure. Google Help+1
D) This includes URL elements only, so it does not show the required headline-based asset setup of a responsive search ad. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7684791?hl=en
https://support.google.com/google-ads/answer/6080568?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.