An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?

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  • The skater would search for “best skateboards.”
  • The skater would scan the search results.
  • The skater would click on a Google Search ad.
  • The skater would browse different skateboards on the website they navigate to.
  • The skater would make a purchase on the website they navigate to.

The Google Ads Search Certification Exam is designed to test your knowledge of how the Google Ads auction works and how to optimize your campaigns to get the most out of your ad spend. The exam consists of 100 multiple-choice questions, and you have 2 hours to complete it.

To pass the exam, you need to score at least 80%. The exam is divided into 5 sections:

  1. Introduction to Google Ads
  2. Basics of Search Advertising
  3. Managing Your Campaigns
  4. Optimizing Your Campaigns
  5. Advanced Topics in Search Advertising

Each section has a different weight, and you can see the weighting of each section when you start the exam. You can also see the number of questions in each section.

If you’re not sure about an answer, you can mark the question and come back to it later. Once you’ve answered all the questions, you can review your answers and change any that you want before submitting your exam.

When you’re ready to submit, click on the “Finish Exam” button at the bottom of the page. You’ll then see your score and be able to download your certificate if you pass.

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