Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?

Here is the answer of the question: Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?

• Create an automation email that is triggered when contacts click the link to her landing page from her newsletter, but don’t use her sign-up form
• Create an email automation series triggered by recurring dates that she schedules to send once per quarter
• Create a social post that includes a link to the Facebook event page
• Run digital ads that are targeted to contacts by interest

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