Anna is a commercial photographer. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product. Take a look at the ad below: Wedding photography Capture your special day with beautiful photographs Call to book your date now! Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

Here is the answer of the question: Anna is a commercial photographer. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product. Take a look at the ad below: Wedding photography Capture your special day with beautiful photographs Call to book your date now! Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

• Bridal party photos
• Candid wedding photos
• Baby photoshoot
• Newborn baby photography
• Professional website photos

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