Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

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  • set negative keywords in her campaign
  • run an Auction insights report to compare her impression shares to those of her competitors
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard

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Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

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A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

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