‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

Here is the answer of the question: ‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

• Writing engaging online copy
• Keeping the target audience in mind
• Understanding the user journey
• Being consistent in your approach to copy

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