brand advocacy programs should contain 4 components program goals criteria for selection a plan for onboarding and finally 16198

Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

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  • a database of advocate’s social media handles and passwords
  • a metrics and Reporting Game Plan
  • a compensation plan for advocates
  • a plan for continued engagement
  • a geographic advocate acquisition strategy

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