Question: Brenda wants to implement a Google Display campaign with a Target CPA of $10. Which two best practices should Brenda follow? Select 2 Correct Responses
- Assign a 10% rate of return for the campaign.
- Assign a daily budget constriction of $50.
- Allow for a two-week ramp-up period before making any big changes.
- Allocate a daily budget of at least $100 for the campaign.
Explanation
With Target CPA, Google recommends setting the average daily budget to at least 10 times the target, so a $10 goal points to a $100 daily budget. Google also recommends monitoring performance for 7 to 14 days before making major changes, because automated bidding needs time to calibrate after launch. That stabilization period helps Smart Bidding learn from conversion signals and adjust bids more reliably. Early edits can interrupt the Learning process and make short-term results less useful for optimization. Google Help+2Google Help+2
Why the other options are incorrect
A) A return target is part of Target ROAS, not Target CPA. Google Help+1
B) A $50 daily budget is only 5 times the target and falls below Google’s recommended budget level for this setup. Google Help
Source for verification
https://support.google.com/google-ads/answer/6268632
https://support.google.com/google-ads/answer/9424882
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.