Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?

Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.
Contact management is tool that helps you manage your contacts.
Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
Contact management is how you track the email deliverability rate of your contacts.