Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

Here is the answer of the question: Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

• It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
• It allow her to identify more impressions for ads that weren’t interacted with but later resulted in a conversion.
• It’ll prevent interactions being attributed with more conversions than what they actually generated.
• It’ll reveal to her which ad assets require optimization in order to improve conversion rates.

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