Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?

Here is the answer of the question: Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?

• Where website visitors are located
• Which website visitors turn into paying customers
• What content visitors interact with
• Whether customers enjoy the fruit and veg they buy

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