Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

  • dig into trends and determine which initiatives are creating the highest return on investment.
  • help you decide what metrics should appear on your dashboard by offering several standard reports to answer industry-specific questions.
  • measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.
  • analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
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