Question: Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
- link all subtopics to the pillar page
- only link the top 20 performing subtopics to the pillar page
- link the pillar page to all relevant subtopics
- A and C
- B and C
Explanation
A HubSpot topic cluster relies on clear linking between supporting content and the pillar page. Each subtopic keyword should have supporting content that links back to the pillar page. This internal linking structure helps show the relationship between the main topic and its supporting content. Linking every subtopic to the pillar page keeps the cluster organized inside HubSpot’s SEO tool.
Why the other options are incorrect
only link the top 20 performing subtopics to the pillar page is incorrect because HubSpot expects subtopic content to link back to the pillar page, not only selected high performers.
link the pillar page to all relevant subtopics is related to pillar page structure, but the required HubSpot rule is that subtopic content links back to the pillar page.
B and C is incorrect because it includes limiting links to only the top 20 performing subtopics.
Source for verification
https://knowledge.hubspot.com/seo/create-topics-for-your-seo-strategy
https://knowledge.hubspot.com/content-strategy/pillar-pages-topics-and-subtopics
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