Question: For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
- When you're working across multiple publishers within a deal.
- When you want to guarantee a fixed number of impressions.
- When you want to apply frequency management to your deal.
- When you're paying in different currencies for a global ad campaign.
Explanation
For non-guaranteed auctions, inventory is not reserved, and delivery depends on winning eligible auction opportunities. A bid must clear the seller’s CPM floor and remain competitive against other buyers. When a global campaign involves multiple currencies, bidding above the floor helps account for currency conversion differences that could otherwise reduce effective buying power. The 20% buffer is used to help maintain auction competitiveness across markets.
Why the other options are incorrect
Multiple publishers does not by itself require a bid buffer above the floor price.
Fixed impressions applies to guaranteed buying, not non-guaranteed auctions.
Frequency management controls exposure limits and does not determine the needed bid buffer.
Source for verification
https://support.google.com/displayvideo/answer/3289702
https://support.google.com/displayvideo/answer/6224774
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