Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?

Here is the answer of the question: Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?

• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

The above question is related to “Google Ads Search Professional Certification Exam“. You can find all the updated questions and answers related to to “Google Ads Search Professional Certification Exam” on the “Google Ads Search Professional Certification Exam” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.