How do upgraded URLs help advertisers with third-party conversion tracking?

Google Ads Mobile Certification
  • Show app install ads only to people who haven’t downloaded the app yet
  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app

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