How does optimized targeting find new, high-performing audiences?

Here is the answer of the question: How does optimized targeting find new, high-performing audiences?

• It builds off of existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
• It uses algorithms that collect data from the landing page of the client to find keywords that improve the quality score of the bid.
• It uses Customer Match audiences from other accounts in the same category of the client, leveraging that information to find new users.
• It changes some of the campaign settings like geo and language to offer a wider targeting for the audience.

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