How is credit dynamically attributed to each touch-point in data-driven attribution?

Google Ads - Measurement Certification
  • It gives more credit to the touch-points closest to the conversion.
  • It algorithmically evaluates individual customer paths to assign credit.
  • It is distributed evenly to every single touch in a buyer’s journey.
  • It assigns the last touch-point 100% of the credit for the conversion.

Leave a Reply

Your email address will not be published. Required fields are marked *