Question: If a local shop in Spain wants to improve ad relevance for their campaigns, what's a recommended action can they take to do so?
- Try out a new call-to-action, telling customers to submit their orders via messages.
- Target the right region and language by focusing on the business's metro area and using Spanish.
- Make it easy for users to find the store's local address on the website landing page.
- Highlight the shop's best-selling items to help their business stand out.
Explanation
Improving relevance starts with aligning location targeting to the area the business actually serves and aligning language targeting to the language customers understand. Google Ads states that location targeting helps make ads more relevant to the people who see them, while language targeting helps reach users who can understand the ad experience. For a local business, this reduces mismatches between where ads appear and who is likely to respond. That alignment improves message relevance before any landing page or creative refinements are considered.
Why the other options are incorrect
Submit orders via messages This changes the call-to-action, but it does not improve relevance as directly as matching location targeting and language targeting to the intended audience.
Local address on the landing page This can support user experience after the click, but it does not control who sees the ad in the first place.
Best-selling items This may strengthen ad messaging, but it is not the primary targeting action that makes the ad more relevant to local users.
Source for verification
https://support.google.com/google-ads/answer/1722072?hl=en
https://support.google.com/google-ads/answer/1722078?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.