Question: If an advertiser is trying to set up Google Display ads to reach both English and Spanish-speaking countries, how should they structure them in Google Ads?
- They should create a separate ad group for each language within the same Display campaign.
- They should create a separate Display campaign for each location.
- They should create a separate campaign for non-English and non-Spanish languages.
- They should create a separate ad group for each location within the same Display campaign.
Explanation
Google Ads applies location targeting and language targeting at the campaign level, so separating markets by campaign gives the cleanest control. This structure makes it easier to manage delivery, budget, and reporting for each country or region independently. It also supports localization, because each campaign can align its ads and settings to the users in that market. Using ad groups for this would be less effective because ad groups organize targeting and creatives inside a campaign rather than replace campaign-level geography controls. Google Help+1
Why the other options are incorrect
Separate ad group per language Language targeting is set at the campaign level, so ad groups do not create proper language separation. Google Help+1
Separate campaign for non-English and non-Spanish languages This does not match the stated market structure and does not help organize the English- and Spanish-speaking target locations. Google Help+1
Separate ad group per location Location targeting is controlled at the campaign level, so ad groups cannot manage location structure correctly. Google Help
Source for verification
https://support.google.com/google-ads/answer/1722072?hl=en
https://support.google.com/google-ads/answer/1722078?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.