If the words ‘local’ or ‘cheap’’ are added to a search term it means that:

Here is the answer of the question: If the words ‘local’ or ‘cheap’’ are added to a search term it means that:

• The user is more likely to take action and buy
• The keyword will be cheaper
• You should add ‘-local’ and ‘-cheap’ as negative keywords
• The user is less likely to take action and buy

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