If you were asked to explain programmable marketing to your peers, what should you say?

  • It’s about buying ad space when and wherever you want. It increases the complexities around decision-making and measurement, but the return on investment is worth the effort.
  • It’s the strategy behind the activation of technology that automates, scales, and personalizes marketing messages across the entire customer journey.
  • It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.
  • It’s the tools, such as demand-side and supply-side platforms, available to help scale, personalize, and automate marketing messages across the entire customer journey.
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