If you were asked to explain programmable marketing to your peers, what

It’s about buying ad space when and wherever you want. It increases the complexities around decision-making and measurement, but the return on investment is worth the effort.
It’s the strategy behind the activation of technology that automates, scales, and personalizes marketing messages across the entire customer journey.
It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.
It’s the tools, such as demand-side and supply-side platforms, available to help scale, personalize, and automate marketing messages across the entire customer journey.

If you were asked to explain programmable marketing to your peers, what should you say?