If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?

Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
Define new performance targets every month or quarter in order to optimize AI-driven solutions.
Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend.