Question: If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart bidding strategy should you use to reach your objective?
- Target CPA could help reach the objective.
- Maximize conversions could help reach the objective.
- Target ROAS could help reach the objective.
- Maximize impression share could help reach the objective.
Explanation
This strategy is designed to use Google AI to set bids that produce the highest possible number of conversions while spending the available daily budget. It is the most direct fit when the priority is conversion volume rather than a return threshold or a specific efficiency target. For a newly launched product, this approach is useful because it does not require a predefined target CPA or target ROAS to guide bidding. It also works through auction-time bidding, which adjusts bids for each search based on contextual signals tied to the likelihood of conversion. Google Help+1
Why the other options are incorrect
Target CPA focuses on achieving conversions at a chosen average cost per acquisition, so it prioritizes efficiency against that target instead of maximizing total conversion volume within the budget. Google Help+1
Target ROAS is built to optimize for conversion value relative to spend, which fits revenue efficiency goals rather than simply generating the highest number of sales. Google Help+1
Maximize impression share is intended to increase visibility on the search results page, not to optimize bids for conversions or sales volume. Google Help
Source for verification
https://support.google.com/google-ads/answer/7381968?hl=en
https://support.google.com/google-ads/answer/7065882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.