Home » Woorank Certification » In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks. In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks. Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email True False Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously