In order to cement positive relationships with your brand advocates on Twitter, you should:

Hootsuite Social Marketing
  • engage with their online content and give public shout outs to recognize their support
  • empower them to unfavorably review competitors products in a public form (e.g., Yelp)
  • provide an honorarium for each positive mention they make about your brand
  • offer to employ negative SEO practices to help them move their business interests forward

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