In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

Google Ads Display Certification
  • have a certain number of conversions in the previous 30 days
  • be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • be opted in to the Search Network
  • be opted in to the Search Network and YouTube

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