Question: In reviewing his campaign's latest search terms report, Kyle sees that search queries that don't seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?
- Use broad match keywords.
- Switch to a cost-per-action bid strategy.
- Create a Customer Match list.
- Add these terms as negative keywords.
Explanation
The correct action is to add irrelevant queries as negative keywords after identifying them in the search terms report. Google Ads recommends using the report to find searches that do not match the business and excluding them so ads stop serving on those terms. This improves query relevance by filtering out unwanted intent instead of changing bidding or audience settings. It is the direct control for preventing future impressions on searches that are not connected to the products or services being offered. Google Help+1
Why the other options are incorrect
Broad match expands query coverage, so it can increase the chance of matching to additional irrelevant searches instead of reducing them. Google Help+1
Cost-per-action bid strategy changes how bids are optimized for conversions, but it does not block unrelated search queries from triggering ads. Google Help
Customer Match list is an audience targeting feature based on customer data, not a query exclusion method for unwanted searches. Google Help
Source for verification
https://support.google.com/google-ads/answer/2472708?hl=en
https://support.google.com/google-ads/answer/105671?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.