In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

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Here is the answer of the question: In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

  • CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
  • CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
  • WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
  • CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.

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