In what way does optimized targeting connect with new, high-performing audiences?

Here is the answer of the question: In what way does optimized targeting connect with new, high-performing audiences?

• Optimized targeting changes some campaign settings — including geo and language — to offer a wider audience reach.
• Optimized targeting builds from existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
• Optimized targeting uses Customer Match audiences from other accounts in the same category of the client and uses that information to reach new consumers.
• Optimized targeting uses algorithms that scrape the client’s landing page to find keywords that improve the bid’s quality score.

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