Question: In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
- You're working with a painting company running a new campaign. They're running video ads and want to determine how many users watched the third quartile of the video ad.
- Your beverage distributor client is launching a video campaign. They're running video ads and want to determine how many users watched the first quartile of the video ad.
- Your footwear client has a new line of basketball sneakers launching soon. They're running video ads and want to see how many impressions their video ad received.
- You're working with a national vegetable distributor launching a new vegetable product. They're running video ads and want to know how many users watched the video ad in its entirety.
or
- Your beverage distributor client is launching a video campaign. They're running video ads and want to determine how many users watched the first quartile of the video ad.
- You're working with a national vegetable distributor launching a new vegetable product. They're running video ads and want to know how many users watched the video ad in its entirety.
- You're working with a painting company running a new campaign. They're running video ads and want to determine how many users watched the third quartile of the video ad.
- Your footwear client has a new line of basketball trainers launching soon. They're running video ads and want to see how many impressions their video ad received.
Explanation
Video impressions and video starts are used to measure the beginning of video ad delivery. These metrics indicate whether the video ad was served or started, rather than how far users progressed through playback. Campaign Manager 360 uses separate video quartile and video completion metrics to measure later viewing milestones. This makes the impression-focused scenario the correct use case for these metrics.
Why the other options are incorrect
Third quartile requires a video third-quartile completion metric, not video impressions or starts.
First quartile requires a video first-quartile completion metric, not video impressions or starts.
Video completion requires a video completion metric, not video impressions or starts.
Source for verification
https://support.google.com/campaignmanager/answer/4532834
https://support.google.com/campaignmanager/table/6170532
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