Question: Isaac is launching a marketing initiative to reach both English and Spanish-speaking countries. What's the best structure for him to use when setting up Google Display ads?
- Create a separate ad group for each language within the same Display campaign.
- Create a separate Display campaign for each location.
- Create a separate ad group for each location within the same Display campaign.
- Create a separate campaign for non-English and non-Spanish languages.
Explanation
In Google Ads, location targeting and language targeting are set at the campaign level for a Display campaign, not at the ad group level. Creating a separate campaign for each location gives clean control over where ads serve and makes performance easier to manage by market. This structure is the best fit when campaigns are being launched across different countries or regions, because each campaign can have its own location settings and localized language setup. The ad group level is better used for organizing targeting or creative within a campaign, not for changing campaign-level geography. Google Help+2Google Help+2
Why the other options are incorrect
A) Language settings are also campaign-level settings, so separate ad groups within one campaign do not create true language separation. Google Help+2Google Help+2
C) Location targeting is not controlled at the ad group level, so separate ad groups cannot structure delivery by location correctly. Google Help+2Google Help+2
D) The scenario is specifically about English and Spanish markets, so creating a campaign for other languages does not address the targeting need. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722072
https://support.google.com/google-ads/answer/10759203
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.