Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?

Here is the answer of the question: Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?

• Jack should use Maximize Conversions because it doesn’t require historical conversion data.
• Jack should use Target Impression Share because it grows both awareness and conversions at an assigned cost point.
• Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
• Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.

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