Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?

Here is the answer of the question: Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?

• Follow up immediately with a campaign to reengage previous site visitors using custom groups.
• Merge Discovery campaign reports with other Google properties.
• Wait two or three weeks before making any changes to his bidding strategy.
• Adjust his bidding strategy every three or four days until campaign performance is steady.

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