Question: Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?
- Follow up immediately with a campaign to reengage previous site visitors using custom groups.
- Merge Discovery campaign reports with other Google properties.
- Wait two or three weeks before making any changes to his bidding strategy.
- Adjust his bidding strategy every three or four days until campaign performance is steady.
Explanation
This campaign uses automated bidding, so it needs a ramp-up period before performance can be judged accurately. Google’s guidance for this campaign family says to let the system learn for about two weeks before making major bid changes. During that time, the bidding model is calibrating to conversion signals and audience response patterns. Frequent edits during the Learning period can interrupt optimization and make early results less reliable.
Why the other options are incorrect
A) Immediate re-engagement with custom segments is a separate audience tactic and does not address the core post-launch bidding best practice.
B) Merging reports may help analysis, but it does not improve the campaign during its initial Learning period.
D) Changing the bidding strategy every few days resets or disrupts Smart Bidding optimization instead of allowing stable learning.
Source for verification
https://support.google.com/google-ads/answer/15110871
https://support.google.com/google-ads/answer/13721750
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.