Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

Here is the answer of the question: Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

• He’d be more visible to customers
• He can target ads at local customers
• It’s easier to communicate with customers
• Less need for customer conversations
• More insights into customers’ online behaviour
• He can modernise his company logo

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