Liam wants to test the effectiveness of two different emails to improve his emails geared towards a younger audience. He only has a smaller sized audience for this, so will need to consider how he tests. Liam recommends testing with the first 15% of his audience, and then using the results to decide the email that is sent to the remaining 85%.

Here is the answer of the question: Liam wants to test the effectiveness of two different emails to improve his emails geared towards a younger audience. He only has a smaller sized audience for this, so will need to consider how he tests. Liam recommends testing with the first 15% of his audience, and then using the results to decide the email that is sent to the remaining 85%.

• True
• False

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