Question: Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?
- She can create a single ad group to cater for all car models that the dealership promotes.
- She can allow the system to automatically structure the account around the different car models that the dealership promotes.
- She can create separate accounts for each car model that the dealership promotes.
- She can create separate ad groups for each car model that the dealership promotes.
Explanation
Google Ads uses ad groups to organize ads around a common theme, such as a specific product or service. Creating one ad group for each car model keeps the ads, targeting, and reporting aligned to that model, which improves relevance and makes optimization more precise. A structure built around individual models also makes it easier to compare performance across the dealership’s top sellers. Putting multiple models into one group reduces control over messaging and weakens product-level organization. Google Help+1
Why the other options are incorrect
A) One ad group for all models mixes different product themes, which goes against Google Ads guidance to organize ad groups by a common theme. Google Help+1
B) Google Ads does not automatically create the recommended product-based structure for this objective; the account should be organized manually around relevant themes. Google Help+1
C) Separate accounts are unnecessary because different products are typically organized within one account through campaigns and ad groups. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2375404?hl=en
https://support.google.com/google-ads/answer/6298?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.