Match the Analytics and Google Ads measurement terminology to the description.

Google Analytics Transactions A measure almost always used for e-commerce purposes.
Google Ads Conversions A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics Events A way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics Goals A measure of a successful user interaction or a completed activity.

 

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