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| Google Analytics Transactions | A measure almost always used for e-commerce purposes. |
| Google Ads Conversions | A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download |
| Google Analytics Events | A way of sending additional info beyond what is tracked by default (e.g., button clicks). |
| Google Analytics Goals | A measure of a successful user interaction or a completed activity. |
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