|Google Analytics Transactions||A measure almost always used for e-commerce purposes.|
|Google Ads Conversions||A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download|
|Google Analytics Events||A way of sending additional info beyond what is tracked by default (e.g., button clicks).|
|Google Analytics Goals||A measure of a successful user interaction or a completed activity.|
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