Here is the answer of the question: On the Display Network, enhanced cost–per–click (ECPC) automatically:
- sets bids to help you get as many conversions as possible
- adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
- sets bids to help you get the most clicks within your target spend amount
- sets bids to maximize your conversion value while trying to reach an average return on ad spend
The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.