Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

Optimize performance in DoubleClick Search Assessment
  • Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
  • Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
  • Create duplicate DinoWorld keywords to run as a control group
  • Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

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